Archive for the ‘Match.com’ Category
How Match.com Changed The World Of Dating
NEWSWEEK – Aug 31 – In 1993 Gary Kremen founded Electric Classifieds, to bring classifieds to the net, raised $200k and launched Match.com in April ’95. Today Match has 1.7 million paid subscribers, with sites in 30 countries and 8 languages. 1 in 5 relationships and 1 in 6 marriages are between people who met through a dating site. According to the Pew Internet and American Life Project, 74% of the 10 million Web users who are single and looking for a partner have turned to the Internet to find someone. 850 services make up the multi-billion-dollar dating industry. Match consistently comes in among the top five based on traffic.
Kremen received $1.5 million in venture capital. In ’97 Match’s investors sold the startup for $8 million to Cendant who sold the company to IAC/InterActiveCorp the next year for $50 million. Kremen got $50k from company stock. A combination of joint ventures and innovation helped Match to flourish. In 2001, the service partnered with AOL and MSN. Today, smart phones are Match’s fastest-growing channel, according to Match CEO Greg Blatt. “We’re trying to be wherever our users are,” whether in the waiting room at a doctor’s office or in line at the grocery store, he says. The company now lives up to its name, using complex formulas to recommend users to each other.
“People have become more willing to open their wallets to find love,” says Mark Brooks, editor of OnlinePersonalsWatch.com, a consulting firm for the online dating industry. That’s partially because Match’s fees ($35/mo) are relatively modest, and it also helps, Brooks says, that the site has really “stocked its shelves” and continues to do so, with more than 20,000 singles registering on Match every day. In 2001, a judge awarded Kremen $65 million in a dispute over the domain name sex.com. Kremen also married the woman of his dreams. FULL ARTICLE @ NEWSWEEK
Match.com Reveals Cities With Most Online Summer Activity
more singles than ever used online dating at Match.com to find love this
summer with 33.5% more winks and emails compared to summer of
2009. Miami is the city where the heat is on.
Top 10 Cities for Online Dating in Summer 2010:
1. Miami, FL
2. New York, NY
3. Los Angeles, CA
4. Chicago, IL
5. Washington, DC
6. Dallas, TX
7. San Diego, CA
8. Phoenix, AZ
9. Boston, MA
10. Houston, TX
FULL ARTICLE @ PR NEWSWIRE
Mark Brooks: You’d think San Francisco would make the top ten list? Perhaps SF daters are using the local company, Zoosk?
Dating Sites Boom In Sweden
are the strongest markets for online dating, according to Johan Siwers,
managing director for Match.com. New competitors seem to be popping up
every day. More than three million Swedes have tried net dating, making
up a third of the total population of nine million. FULL ARTICLE @ SWEDISH WIRE
